When I went to Catholic grade school, our big fundraiser was the marathon for non-public schools, where you had to get pledges and walk or run a certain course every year. In the late 1970s-early 1980s, the prize for reaching certain levels of pledges (which I never did, because even as a kid I hated asking people for money) was Marathon candy bars.
Man, we loved those things. They were long, and stretchy, and caramely, and the braid and the extra length was cool. This page remembers one of their commercials, featuring Patrick Wayne as Marathon John.
Am I the only one who thinks that if M&M Mars brought this back, just even for a limited time, with a retro ad campaign and everything, it would do great guns with all us nostalgic types? Everyone says the Cadbury Curly Wurly is the same, but in looks only, not in taste.