Current commercials that rub me the wrong way:
Hybrid SUV ad where the little girl wants dad to drop her off so her cool friends won't see what a gas-guzzler Suburbo Dad is. Smug Dad explains that his SUV is a hybrid, which seems a weird thing not to have explained to her before. He doesn't explain that it's still an SUV, thus blocking the view of those of us in small cars as well as smashing us flat in an accident.
Cheerios ad where either the same Smug Suburbo Dad or an amazing simulation eats Cheerios for six weeks to lower his cholesterol. His kid, meanwhile, has the same six weeks to do a report, and yet is still frantically doing it on the day it's due. The dad's personality just grates on me, and what middle-school teacher gives a kid six weeks to do a report?
The Home Depot ad where the wife muses about all the things she wants to do to their house and thinks her husband is cheering her ideas, when really he's cheering some sporting event on TV. I almost could like this ad except that I cannot buy the fact that she would actually say she wanted to paint a room "ochre." It's such a false word choice that it wrecks the whole ad for me.