I had no idea that Hostess had removed Fruit Pie the Magician from its pie wrappers!
Why? They still have the other dorky characters.
Scroll down and look at how boring the new design is compared to the old. Of course, I'm not really sure why a magician was ever involved...did he wave his wand and put the fruit fillings in, or something?
You can watch the old commercials on this page. Apparently one of Fruit Pie's talents involved scaring away ghosts.
(Via the Waffle Whiffer Zone.)