I love the late Jean Shepherd (hilarious radio-show host, comedian, author, best known to many for writing and narrating "A Christmas Story," but his books are AWESOME).
Apparently, Shepherd was frustrated by the stoopid way bestseller lists were put together in the 1950s...they used requests for new books at bookstores as one of their criteria. So Shepherd made up a book and asked his radio-show listeners to request it at bookstores. The prank steamrolled, and he eventually got someone to write the book "I, Libertine".
Love Jean Shepherd. LOVE HIM.