Cold Stone Creamery now has two ice-cream flavors that are Jello pudding flavored, and when they melt, they don't dissolve into a puddle of liquid.
Instead, they TURN INTO PUDDING.
The Impulsive Buy tests the concept.
Says the reviewer: "The texture of the pudding ice cream is definitely not like any other ice cream I’ve had. It’s soft and pliable, like a Russian gymnast, and it doesn’t get hard, making it easy to scoop. When I put it in my mouth, it starts off with a texture similar to ice cream, but after a few seconds in my warm mouth it changes into a feel that’s more like pudding, albeit kind of a really gooey, slightly chewy pudding."