It's weird to see a job that consumed you for three years of your life reduced to one sentence in Newsweek.
This article on the new wave of local blogs (love you, My Ballard!), says: "Microsoft, for example, experimented with an urban-focused entertainment-listings site called Sidewalk.com in 1996."
Been there, done that, still have the T-shirt with a lowercase "r" for "restaurants." Actually, I don't think I do have that T-shirt anymore. Maybe a mousepad, though.