Friday, February 05, 2010

Catching up

Stop the presses! Heinz is revamping their ketchup packets.

Actually, this is kind of interesting. The current packets are teeny and hard to open, and it just doesn't seem worth it when you have to use four of them.

The new ones hold four times as much ketchup and allow for dipping. So they're kind of like McDonald's sweet-and-sour and BBQ cups, then? Does not seem like it should have taken that long to copy those, but then I do not work in ketchup innovation.

No comments: