Kids who were too young to see "The Breakfast Club" are now remaking scenes from it in a JC Penny ad.
Oh fer misguided nostalgia.
Subscribe to:
Post Comments (Atom)
About Me
- Gael Fashingbauer Cooper
- I'm an entertainment editor at MSNBC.com, and have maintained Pop Culture Junk Mail since August, 1999. The New York Times called the site "one of the best places to explore pop culture online," and Entertainment Weekly included it on their Top 100 Web Sites list. If you like weird food, strange products, and 1970s and 1980s nostalgia, PCJM is your home away from home.
I have a brand new BOOK, written with Brian Bellmont. "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s." Buy it online, and follow our retro reminiscing on our GenXtinct blog, Facebook, and Twitter.
10 comments:
We first saw this commercial in front of The Dark Knight. I leaned over to my husband and whispered, "those kids weren't even born when The Breakfast Club came out!" I suppose the ad is really more for their parents, who may still be "preoccupied with 1985."
I think this ad is brill. It just goes to show that everything old is new again.
Spot on, Gael! RE: misguided nostalgia.
This class of '86 graduate now has a 12-year-old son who saw me watching this commercial today and said, most sincerely, "Mom, why do you keep singing that song (Don't You (Forget About Me))? This commercial is stupid. Oh, and so is that song." Totally lost on the kids of today. Makes me sad that this generation won't have any John Hughes movies to call their own.
ARGH THAT LIBRARY!
Yeah, I actually saw this the other day and it was killing me. Granted, I realize that the person who came up with the whole idea is a fan of the flick, but c'mon, what teenagers today are going to see that comercial and realize what it's referencing? and if they do, will they care?
It is possible that today's kids have seen The Breakfast Club - after all, I was born the year after it came out and I loooove this film. What irks me about this ad is they're taking a movie about struggling with adolescence and transcending stereotypes and using it to sell clothes. IS NOTHING SACRED?!?
TOO SOON!
(Kidding. sort of.)
There must be some that think the nostalgia will work with today's kids--the pop band A-Teens a few years back did a remake of the Abba song "Dancing Queen" in that same school, spoofing "The Breakfast Club." They even brought back Paul Gleason to play the principal! It was getting play on Disney Channel between shows.
I'm a class of '85 graduate myself, and I nearly fell off my chair laughing when I first saw this commercial! JC Penney is aiming over today's teenagers' heads and gunning straight for their parents - and their parents' wallets :)
I'm fifteen and i loved it :)
i got the reference right away. the breakfast club is an amazing movie.
Post a Comment