When I was in college, I had to create a product and then do a whole advertising campaign around it. I created flavored marshmallows, called Kissmallows, the idea being that you wanted them to melt into your cocoa and they would add a little extra flavor.
Of course there have been fruit-flavored marshmallows for a long time, but I never saw Swirlmallows until this weekend, when I picked up a bag of chocolate-vanilla Swirlmallows. They are all kind of melted together in the bag, and they were on a marked-down shelf. I guess they were a limited-edition...maybe they're on their way out.
Oh, and searching for "Swirlmallows" led me to this Cookie Frog "recipe." Heh.