I may have to buy a copy for us, and a few extras for California pals. Hey, since we don't have the burger chain here in Seattle, I guess the book is as close as we can come.
We're still confused by the secret menu, though. Rob says whenever he orders a burger "animal style" (cooked in mustard, I guess) it tastes the same as any other In N Out burger.
As far as the book goes, Fast Company says it's not as good as if could have been, considering the juicy material the author could have had to work with, had he received access.