Personally, I think they're going a little nuts with the light show: "The show will put on a brief light show every hour. First, visitors will 'get frosted,' Mr. Schoessel said, with a red light and a white light. That will be followed by brief pulses of light, 'all different colors to mimic the sprinkles,' he said, 'then another really bright light' to evoke wrapping the tarts in foil.
Oh, that's not reaching AT ALL.
Update: Here's a funny review of their eats. That photo makes it look like the Pop-Tarts sushi contains ground pork.